Intro

Why you should learn about service design even if you're not a service designer

What does a Service Designer do?

Emily Tulloh says the role of a service designer is twofold:

• Figuring out the future vision and where we want to get to
• Making it real — doing whatever it takes to create (sustainable) change

Service Design Principles

Principles from This is Service Design Thinking

Marc Stickdorn and Jakob Schneider principles of service design are:

1. User-centered, through understanding the user by doing qualitative research
2. Co-creative, by involving all relevant stakeholders in the design process
3. Sequencing, by partitioning a complex service into separate processes
4. Evidencing, by visualizing service experiences and making them tangible
5. Holistic, by considering touchpoints in a network of interactions and users

Principles from Good Services

Lou Downe’s 15 principles of good service design say that a good service must:

1. Enable a user to complete the outcome they set out to do
2. Be easy to find