To Boden, transformation requires the creation of a new conceptual space.

Exploration versus transformation Boden distinguishes two forms of conceptual development: a straightforward form, termed exploration, involving the identification of a new point in an existing space, and a more complex form, termed transformation, which involves the construction of a new conceptual space.

To create this new conceptual space whilst also maintaining the current space requires a genius org.

Scott Fitzgerald, hold two opposing view in mind at the same time. It takes a genius organisation to do this.

Most orgs are doing digital exploration. And that's fine. There's no rule against exploration, and in fact for most organisations its the more appropriate path. Exploration means to find their way to a new point within the same space. An example of an org becoming more digital might be the automation of manual processes, its still within the existing conceptual space.