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It's well known that people say and do things in cyberspace that they wouldn't ordinarily say or do in the face-to-face world. They loosen up, feel more uninhibited, express themselves moreopenly. Researchers call this the "disinhibition effect." It's a double-edged sword. Sometimes people share very personal things about themselves. They reveal secret emotions, fears, wishes. Or they show unusual acts of kindness and generosity. We may call this benign disinhibition.

You Don't Know Me (dissociative anonymity) As you move around the internet, most of the people you encounter can't easily tell who you are. System operators and some technologically savvy, motivated users may be able to detect your e-mail or internet address, but for the most part people only know what you tell them about yourself. If you wish, you can keep your identity hidden. As the word "anonymous" indicates, you can have no name - at least not your real name. That anonymity works wonders for the disinhibition effect. When people have the opportunity to separate their actions from their real world and identity, they feel less vulnerable about opening up. Whatever they say or do can't be directly linked to the rest of their lives. They don't have to own their behavior by acknowledging it within the full context of who they "really" are. When acting out hostile feelings, the person doesn't have to take responsibility for those actions. In fact, people might even convince themselves that those behaviors "aren't me at all." In psychology this is called "dissociation." You Can't See Me (invisibility) In many online environments other people cannot see you. As you browse through web sites, message boards, and even some chat rooms, people may not even know you are there at all - with the possible exception of web masters and other users who have access to software tools that can detect traffic through the site, assuming they have the inclination to keep an eye on you, one of maybe hundreds or thousands of users. Invisibility gives people the courage to go places and do things that they otherwise wouldn't. This power to be concealed overlaps with anonymity, because anonymity is the concealment of identity. But there are some important differences. In text communication such as e-mail, chat, blogs, and instant messaging, others may know a great deal about who you are. However, they still can't see or hear you - and you can't see or hear them. Even with everyone's identity visible, the opportunity to be physically invisible amplifies the disinhibition effect. You don't have to worry about how you look or sound when you say (type) something. You don't have to worry about how others look or sound when you say something. Seeing a frown, a shaking head, a sigh, a bored expression, and many other subtle and not so subtle signs of disapproval or indifference can slam the breaks on what people are willing to express. In psychoanalysis, the analyst sits behind the patient in order remain a physically ambiguous figure, without revealing any body language or facial expression, so that the patient has free range to discuss whatever he or she wants, without feeling inhibited by how the analyst is physically reacting. In everyday relationships, people sometimes avert their eyes when discussing something personal and emotional. It's easier not to look into the other's face. Text communication offers a built-in opportunity to keep one's eyes averted. See You Later (asynchronicity) In e-mail and message boards, communication is asynchronous. People don't interact with each other in real time. Others may take minutes, hours, days, or even months to reply to something you say. Not having to deal with someone's immediate reaction can be disinhibiting. In real life, it would be like saying something to someone, magically suspending time before that person can reply, and then returning to the conversation when you're willing and able to hear the response. Immediate, real-time feedback from others tends to have a very powerful effect on the ongoing flow of how much people reveal about themselves. In e-mail and message boards, where there are delays in that feedback, people's train of thought may progress more steadily and quickly towards deeper expressions of what they are thinking and feeling. Some people may even experience asynchronous communication as "running away" after posting a message that is personal, emotional, or hostile. It feels safe putting it "out there" where it can be left behind. In some cases, as Kali Munro, an online psychotherapist, aptly describes it, the person may be participating in an "emotional hit and run." It's All in My Head (solipsistic introjection) Absent f2f cues combined with text communication can have an interesting effect on people. Sometimes they feel that their mind has merged with the mind of the online companion. Reading another person's message might be experienced as a voice within one's head, as if that person magically has been inserted or "introjected" into one's psyche. Of course, we may not know what the other person's voice actually sounds like, so in our head we assign a voice to that companion. In fact, consciously or unconsciously, we may even assign a visual image to what we think that person looks like and how that person behaves. The online companion now becomes a character within our intrapsychic world, a character that is shaped partly by how the person actually presents him or herself via text communication, but also by our expectations, wishes, and needs. Because the person may even remind us of other people we know, we fill in the image of that character with memories of those other acquaintances.